Meet the team

John Elstgeest

Flower Circus Director

John is the founder and director at Flower Circus. Starting Flower Circus has helped him to combine his passion for promoting flowers, being on stage and entertaining people. 

He’s skilled at getting people enthusiastic about a product. 

With his artistic and charismatic way of storytelling (while sharing facts), he manages to get even the most critical florists positively involved with the products.

Jhon Koopman

The Ringmaster

Our Ringmaster, Jhon, shows his love for flowers in many ways. In fact, he’s a man of many talents! He’s a former lily grower, a flower photographer, a promotional specialist at YourLily and a writer of children's books.  Plus, he also likes to be on stage!


His insider knowledge of the flower business and contacts that he has made in the industry help him to inform and entertain at the same time.


Some of his jokes are edgy and cross the line... But hey, what can you expect of a guy who can’t make up his mind on what to do! His official title at Flower Circus is “The Ringmaster”. Though, most of the time he looks more like the clown…

Julia Shutkevych

Digital Marketing Juggler

What is a circus without a Juggler? Julia juggles a bunch of "digital marketing balls" like social media, advertising, and SEO to make sure that each flower show will be an unforgettable event for the attendees and the Flower Circus community!

Mark Frank

Flower Magician

In addition to his passion for flowers and greens, Mark also has a passion for confetti. Be careful when you visit a Flower Circus show where Mark will be a Flower Magician... You’ll probably end up with confetti in your hair, especially when you’re seated in the front rows! 


Mark is a real magician! He can do magic with flowers by paying special attention to shapes, structures, and colours.


Mark, like all magicians, travels a lot. When he’s not at an exhibition or show, he is probably busy creating flower decorations for big events and hotels.

Martin Groen

Flower Magician

Martin has two big passions: flowers and cycling. We’re hoping that one day during one of our shows he’ll combine both.


Although, we must say, his work on stage is already more than spectacular. With his creative and commercial vision on how to run a flower shop, he can help every florist with top-secret tips and tricks. 


Martin has his own flower shop in the northern part of Holland. He’s a former Dutch champion in floristics and has presented Holland at the World Championships in 2015. He has also decorated four royal weddings! He travels all over the world to decorate exhibitions, attend shows and do demonstrations.

Michael van Namen

Flower Magician

Although Michael van Namen is afraid of clowns, he is more than happy to perform in Flower Circus. He is a very energetic person with an unbelievable passion for flowers. Don’t be surprised when he is running around the podium or jumping up and down during a show. Every time when he can share his love for flowers with other florists, he gets this excited!


Michael lives in the heart of the flower bulb district. During the annual Flower Parade, he’s in one of the parade carts, which is decorated with bulb flowers. It’s a must-see! Michael also travels all over the world for decorations, exhibitions, and shows.

Ruud Hazelaar

Flower Magician

Ruud is a Flower Magician with a passion to share his knowledge and inspiration with other florists. His love for flowers started at a young age, whilst helping his uncle. Learning the skills from him, Ruud later developed his own style.


Nowadays Ruud decorates exhibitions, events and, of course, presents demonstrations. He’s a true flower lover! So much so that we haven’t seen him in a T-shirt without flowers on it in many years!

Tineke Geerlings

Flower Magician

Crazy about flowers - that’s how we can best describe Tineke!  Her creativity doesn’t have any boundaries. Once she decorated the hair of a young florist while he was trying to make a bouquet on stage during a Flower Circus show.


Tineke lives in the heart of the flower bulb district. During the annual Flower Parade, she and Michael have a parade cart which is decorated with bulb flowers! She also decorates exhibitions, shops, and teaches masterclasses.

Geertje Stienstra

Flower Magician

Innovation, surprise, emotion, and inspiration! These are the keywords that describe Geertje’s floral work. By continuously creating techniques and combining unique shapes and materials, Geertje always creates something new, something special, and something unique. Her strong desire to design something new makes her a source of inspiration to many florists.

This is why we are proud she is one of our Flower Magicians after she received her Flower Circus diploma and the official Flower Circus Red Nose.

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