Flower Circus Wows Florists with Max Hurtaud at Salon Florevent in Nantes
- 2 days ago
- 2 min read
Celebrating 10 years with a brand-new look, 7 top growers & breeders, and a standing-room-only crowd — Flower Circus made its mark at Salon Florevent in Nantes.
What a show! Flower Circus turned heads at this year's Salon Florevent in Nantes, surprising florists with a completely fresh new identity and an exciting lineup of 7 top growers and breeders. And the timing couldn't have been more fitting — just like the fair itself, Flower Circus is celebrating its 10th anniversary this year. Reason enough for a true floral celebration!
A Fresh New Look: Introducing the Floral Collective
Under its striking new black-and-white identity and the name Floral Collective, the Flower Circus stand gave each participating company even more space to let their products truly shine. The clean, bold aesthetic was an instant attention-grabber — and it worked. The stand was buzzing with visitors throughout the event, a clear sign that the floral world has come to expect the unexpected from Flower Circus: new introductions, unique varieties, and flowers that inspire.
Max Hurtaud Takes Centre Stage
The highlight of the stand? The one and only Max Hurtaud, who not only worked his magic in the booth but also took to the main stage to show florists just how much is possible with today's most beautiful blooms. And the response was overwhelming — on the first day of the fair, demand for his stage demonstration was so high that there simply weren't enough seats. A large part of the audience ended up watching standing up, which says everything about just how popular Max has become in the French florist community.
During his arrangements, Max did more than just design — he brought the stories of the growers to life. He spoke about Porta Nova and their iconic Red Naomi rose, which boasts the lowest CO₂ footprint per rose in the industry. He also highlighted Miss Alstroemeria, whose alstroemeria can be delivered at a more advanced stage of bloom — meaning richer colours and flowers that are ready to use immediately for events and weddings.
New Introductions All Around
It wasn't just the stand design that was fresh. Breeders Anthura and Deliflor arrived with exciting new varieties, and the growers themselves brought along their very latest introductions — giving florists a genuine first look at what's coming next in the world of flowers.
The Participants
The Floral Collective by Flower Circus at Salon Florevent featured these outstanding companies:
🌿 Anthura | 🌹 De Opstal Sprayroses | 🌸 De Waal Fensie | 💐 Lugt Lisianthus | 🌼 Deliflor | 🥀 Porta Nova | 🌺 Miss Alstroemeria
Watch the Impression Video
Want to relive the atmosphere of the fair? We created a full impression video — catch every moment from the Flower Circus stand, Max's stage performance, and all the beautiful flowers on show!
A hugely successful edition, a stunning new look, and, most importantly, well-deserved attention for every one of our participating companies. Here's to the next 10 years!
