'A whole new generation of florists is created due to Covid'
With Sahid, we talked about how the industry is changing, and how florists are reacting to it.
Sahid has been at the SAF and saw that a lot of florists attended the seminars about online sales/marketing etc. The rooms were filled with florists. Most of them see it as a new/extra way of sales.
After the crisis of 2008, a new group of florists emerged, and the same is happening again. For the industry, it's a good thing we get new people in with new and fresh ideas.
We also talked about how the industry should work more together to get better results. Collaboration is the key to success!
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